Swiss Watches
Longines Watches
Based in the picturesque Swiss town of St. Imier since 1832, Longines is one of the oldest and most prestigious watchmaking brands in the world. With a heritage spanning more than 190 years, the company has established itself as a symbol of timeless sophistication and precision. Founded by Auguste Agassiz, Longines was born in the heart of Switzerland’s horological hub, and it has remained true to its origins while continuing to evolve and innovate. The winged hourglass logo, the oldest registered trademark still in use today, represents not only the longevity of the brand but also its unwavering commitment to quality and craftsmanship. Over the decades, Longines has built a reputation for combining tradition with innovation—producing elegant timepieces that appeal to connoisseurs and enthusiasts alike. The brand is known for its classic designs, clean lines, and exceptional movements that embody the values of Swiss watchmaking. Each watch tells a story of artistry, technical excellence, and a rich cultural heritage rooted in precision engineering.
Longines’ reputation extends far beyond the world of luxury goods; the brand has also played a pivotal role in the world of professional sports. With a long-standing history as an official timekeeper for major sporting events—including equestrian sports, alpine skiing, gymnastics, and athletics—Longines has earned the trust of international sports federations around the globe. This close association with competitive sport highlights the brand’s dedication to performance and precision under pressure. Whether measuring the split-second timing of a horse crossing the finish line or the exact landing of a gymnast, Longines timepieces are engineered for reliability and accuracy. Its presence in the sporting world has not only enhanced its technical expertise but also reinforced its identity as a brand that values excellence, endurance, and performance. Today, Longines continues to lead the way as one of the world’s foremost manufacturers of horological products—honouring its past while shaping the future of watchmaking with elegance and innovation.
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