Drawing inspiration from where life begins and love never ends, this year’s holiday keychain features the same design as the Steff ‘Family Tree’ collection. During this season pulling together as a family is more important than ever, even if that means standing together by standing apart. The Family Tree design is a comforting, beautiful reminder of what’s truly important in life, and we designed it to emphasise our own treasured family circle. The connections of love we share with the people in our lives is the most impactful, profound thing many of us ever experience. Sometimes those connections come and go, grow and wane, ebb and flow, but each and every one is precious and important in its season. We hope our Family Tree will remind you to nurture the connections that nurture you, to love those precious to you, and to take the time to recognise how those you call family have built you into the wonderful being you are today. Just as the deep roots of a tree keep it grounded during the fiercest of storms, so too do our strongest and dearest family connections keep us steady during times of strife. If you take a particular fancy to the Family Tree design, Steff features an entire jewellery collection of pieces that make fantastic gifts for yourself or your family. Early Christmas shoppers can snag theirs now, and we recommend claiming yours sooner rather than later to avoid missing out, as they go out of stock closer to the holidays. We want to encourage early and online shopping to keep you safe and comfortable over the weeks leading up to Christmas. Everyone deserves to sit back, relax, and enjoy the festivities without worrying about desperate last minute shopping or fretfully rushed errands. We truly hope our Family Tree collection helps to ease your efforts in choosing the perfect gifts for those special people in your life! The collection centres around a fresh rendition of the classic Tree of Life design which represents personal development and unique individual beauty. Our families are the platform from which we become ourselves, where we learn to love ourselves, to recognise ourselves, and which give us a reference from which to build an identity. Family is where life begins and love never ends, whether your family is the one you were born into or the one you chose to build yourself. Let our family become your family during these trying times, and bring light into the coming holiday season that no measure of struggle can put out.